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why is this commercial? - negativland lyrics

cut. how great was that? was he worth the money?
ok, here we go folks, start the wind, and the smoke, and playback!
i need a pepsi. i need a pepsi. i need a pepsi
cut, that’s great, let’s look at these

why is this commercial?
why is this commercial?
why is this commercial?
why, why is this commercial gonna sell pepsi?

hi, i’m me, i’m using this to sell you this. (pepsi, pepsi)
hi, i’m me, i’m using this to sell you this. (pepsi, pepsi, pepsi)
hi, i’m me, i’m using this to sell you this
(feel good about pepsi, feel good about pepsi)
hi, i’m me, i’m using this to sell you this
(i need a pepsi, i need a pepsi)

it’s that last one foot, i call it, in the supermarket, where, that– that one foot between your hand reaching this direction or that direction, is an emotional one. (why is this commercial?)
and that’s the bonding you wanna get. (why is this commercial?)
one foot, i call it (why is this commercial?)
that, that one foot, one foot
(why is this commercial gonna sell pepsi?)
(i need a pepsi, i need a pepsi)
cut

you’re picking people to represent traditionally perceived roles for black people. aunt jemima, uncle ben, the servants, [?], the black athletes, use the role that people are comfortable with seeing blacks in to help sell a product, but don’t use blacks in roles that are expanding the parameters, um, that are putting blacks in new and in different settings

hi, i’m herschel walker
i’m not just running through a line when i say
hi, i’m herschel walker. (i need a pepsi)

pepsi (gonna sell pepsi)
pepsi, pepsi, pepsi (gonna sell pepsi, gonna sell pepsi)
feel good about pepsi, pepsi, pepsi
feel good about pepsi (testimonials by celebrities)

and that’s why, michael, his face — you like, or we know that a large number of people are crazy about him, as soon as you see him you say, oh i wonder what this is gonna be about

you’re a whole new generation!
five million dollars to star in two ninety-second ads. pepsi–
are you sure you want to use a celebrity?

- negativland lyrics

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