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aluminum or glass - negativland lyrics

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[mark hosler & the weatherman]
would a man living in los angeles
understand what a seagull is?
would he know about the ants there in the gr-ss?
would the ants in the gr-ss
understand what the man’s volvo is?
do they know you can buy pepsi in aluminium or gl-ss?

for this commercial the look, the style, and the music is everything: lighting should be dramatic, but not shadowy; location should be beautiful, but not weird; clothing should be contemporary, but not punk; casting should be characterization, but not the point of hoodlums. in other words, we can get out-of-the-ordinary, but we can’t live there

would an advertising executive
understand where the homeless live?
would he know about the bubbles in his gl-ss?
would the bubbles in his gl-ss
understand what the man’s golf cart is?
do they know you can die frozen underneath an overp-ss?

every object, prop, and piece of clothing should complement each other. the photographic approach should be fresh, alive, and inspiring. contemporary is a good word here! like 501-jeans ads. like the levi-core night ads. like the honda scooter ads! heightened reality vignettes!

when we’re back to back
i can’t see you
but when we’re face to face
i do

heightened reality vignettes that all exist in the examples i’ve just described

would a man living in los angeles
understand what a seagull is?
would he know about the ants there in the gr-ss?
would the ants in the gr-ss
understand what the man’s volvo is?
do they know you can buy pepsi in aluminium or gl-ss?

these pepsi ads
these pepsi ads
these pepsi ads should not look too urban, too ethnic, too new-wave, or too anything!

these pepsi ads…
too urban, too ethnic, too new-wave, or too anything!
these pepsi ads…

i know this may sound confusing, but i think it’s better to know now, than to argue on the set about it later!

would a man living in los angeles?
good luck, everyone!
would a man living in los angeles?
good luck, everyone!
would a man living in los angeles?
good luck, everyone!
would a man living in los angeles?
good luck…
los angeles?
…everyone!

- negativland lyrics

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