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redesign your logo - ian hickey lyrics

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redesign your logo, we know what we’re doing
we are here to help you; everything’s connected
time is of the essence, we live in the future
color makes us hungry; everything’s connected

redesign your logo, we know how to do it
make the calculations, put them into action
we will find the angle, starting with convention
on to innovation; everything’s connected

here we have a circle, smooth and inoffensive
this will be the basis for your revolution
gravity is crucial, geomagnetism
with some calculation, we will find your logo
dna is crucial, we must understand it
in the human genome we will find your logo
everyone will see it, every demographic
if they fail to see it, are they even human?

every demographic: men 18 to 30
college educated women over 40
suicidal poets, fat midwestern fathers
kids with diabetes, pentecostal preachers

mothers under 20, interracial couples
atheist professors, government employees
xenophobes and racists, private aviators
everyone will see it, every demographic

think about it this way: guided evolution
this will be a new breed: cutting edge, but classic
fully complimentary, bold and self*sufficient
symbolizing freedom, and, of course, your product

when the logo’s finished, then we will unveil it
seven billion people instantly enlightened
everyone’s rebranded, all the fighting’s over
say goodbye to conflict, that design’s rejected

there’s no longer language, only recognition
there’s no longer country, only corporate colors
color makes us hungry, hunger makes us human
everyone can see it; everything’s connected
redesign your logo, give us all your money
redesign your logo, give us all your money
redesign your logo, give us all your money
redesign your logo, give us all your money

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