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written on the back of a highway billboard - 404 lyrics

[verse 1:]
i felt the crush of the m-sses
dopamine maxes with facets of ads everlasting
the fastest
who can seep into my brain first?
accessing memories that you will find useful later
a day or so
’cause that’s how it goes
it doesn’t take long to belong on a sign on the side
of the main road
but if you want to think
that you are above the brink of society, you’re not
i was once
put on that front
made to believe i was over consumerism
but i wasn’t
i looked at that show
it may have been slow but i was seeped in soon and bought into
the marketing
tactics, tic tacs
relax, don’t lapse your judgement
calls
they may take those falls
every now and again you find yourself back
where they want you
and it cuts you, and it consumes
everything you once stood for
it’s normal

[verse 2:]
i was real cool once
i made that up, i never knew stuff i didn’t see
on the tv
well i was taking those cues
from the moment i was born i was made to be used
as a word-of-mouth proxy
happy meals made for your kids
it doesn’t take much to buy into this
market
capitalism just works this way
force-feeding brands so intrusively
i don’t like it

[chorus:]
aw sh-t, i lost my name!
did ya see it? i believe it was written on the back of a highway
billboard
and now i don’t where i am
i don’t know what i’m buying, i’m flying too fast to notice
and i don’t know
and the ads on the road tell me to go to
various businesses around the city to
find myself
all this time i’ve been lyin’ to myself
i’ve been buyin’ lies for myself
but they were sold to me

[post-chorus:]
so you can’t blame me

- 404 lyrics

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